![]() ![]() ![]() The music industry was avariciously licking its lips at the upsell opportunities for this (hopefully) luxury subscription tier when it eventually appeared. They even had one of the biggest pop stars in the world putting their name to it. Here was proof the service was investing in new features for a bolder future. This was a product that consumers were, by all accounts, practically ready to storm Spotify’s grandiose offices to get their hands (ears) on. It was also positioned as a marketing slam dunk. Users would be up and revenues would be up: it would be a double digital miracle. Prices being sanded down for students or bulk discounts being offered for families and couples would no longer have to provide a growth engine based more on user numbers than on revenues: high-res audio could bring in more listeners and, crucially, charge them more. ![]()
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